30–40% of the pets in your records haven't been in for over a year. Their owners didn't switch vets on purpose — life got busy, the recall reminder got buried in email, the move happened, the new puppy arrived. We build the system that brings them back, captures the website visitors you're losing, and turns your existing client database into your most profitable marketing channel.
Most practices invest heavily in acquiring new clients and almost nothing in keeping the ones they already earned. Pet wellness has long renewal cycles — annuals, vaccines, dentals, senior screenings — and every missed reminder is a missed visit your competitors are happy to take.
On average, 30–40% of the pets in your records are overdue for an annual exam, vaccines, or dental work. For a practice with 4,000 active clients, that's roughly 1,500 pets who already trust you — receiving zero communication beyond a single recall reminder their PIMS fired out three months ago.
97 of every 100 people who visit your practice website leave without calling or booking. They looked at your services, checked hours, maybe read a review — and disappeared. Without visitor identification, you'll never know who they were or how to follow up.
Pet parents search "emergency vet near me" at 11 PM Friday, 7 AM Saturday, and 3 PM Sunday. Your front desk doesn't run 24/7. The corporate-owned ER down the road does. Every worried pet parent who can't reach you right now is calling whoever answers first — and that relationship usually sticks.
A fully managed system that turns your client database, your website traffic, and your after-hours inquiries into measurable new revenue. You don't manage platforms. You don't write campaigns. We handle it.
Automated email and text campaigns to clients whose pets are overdue — personalized by species, life stage, last visit, and vaccination cycle. Senior-pet wellness invitations. Post-visit review request sequences. Referral programs with automatic follow-up. All managed, all measured.
Identify 70–80% of the anonymous visitors who leave your site without booking — name, email, phone, not just anonymous traffic. Retarget them across the channels they actually use. The same identity layer that enterprise brands rely on, made available to your practice.
Most practice ad accounts are optimized toward form submissions, not booked appointments. We feed appointment and treatment-plan data back to the ad platforms in real time — so the algorithm stops bidding as hard for tire-kickers as it does for the family who just adopted a puppy.
A response system that doesn't sleep. Inbound inquiries — phone, form, chat — get an immediate, qualified reply and a callback or booking link, around the clock. By the time your team is back at 8 AM Monday, the weekend's worried pet parents are already on Monday's schedule.
Three tiers. Scoped to your practice size and growth plan. See the full program →
A Platform Truth Report is a custom 7-page audit of your practice's marketing data infrastructure. We map how your ad platforms, your website, your PIMS, and your client database actually connect today — and where the money is leaking in between.
Built by hand for your specific practice. No account access required. No credit card. No obligation. Five business days from request to delivery.
DVC · FORTUNE 50 SYSTEMS BACKGROUND
Every discovery call and every Platform Truth Report for a veterinary practice goes through Ethan personally. He spent the early part of his career building the data and marketing systems behind billion-dollar ad budgets at the enterprise level. The same analytical rigor — applied to a single-location hospital with a real client database, a real PIMS, and real ad spend.
You won't get a BDR reading a script. You'll get someone who can open your ad platforms, read your funnel, and tell you within 30 minutes whether there's actually money on the table.
Built the data and marketing infrastructure for Walmart, Bank of America, Kroger, AbbVie, Lowe's, and Hilton.
Operator-level knowledge of identity resolution and unified customer data — the layer most veterinary marketing agencies don't have.
Google Marketing Platform credentialed. Meta Marketing Science certified. Reads both platforms without reference material.
Python, JavaScript, SQL. When a question needs a query, he runs it. When a platform needs a fix, he writes it.
Every call prepared from your specific numbers. If Ethan is on the call, the pre-work is already done.
Your practice website and a few basics. Five business days later, you have a custom audit in your inbox.
Walk through the findings. Fit check, both ways. If DVC isn't the right answer for your practice, we'll tell you.
Import and clean your client and patient database. Build campaigns. Warm your sending domain. Zero lift on your front desk or DVMs.
First revenue attributable in 30–60 days. Full performance review at 90 days — with the receipts.
Not curated testimonials. Read all 248 on Google →
Most veterinary marketing agencies run the same three plays for every practice — Google Ads, review collection, a landing page or two. We build the data layer underneath those plays. Identity resolution, real-time conversion feedback from your PIMS, reactivation campaigns that use actual visit and vaccine history — that's the work most agencies don't do because most agencies can't. The Platform Truth Report will show you the difference in writing before you ever commit.
No — and that's the trap. Most PIMS systems fire one or two generic reminders at the annual mark and call it "client communication." That catches the easy 20% who were going to rebook anyway. The 30–40% of pets that are 6, 12, or 18 months overdue don't respond to those reminders — they need sequenced, personalized campaigns targeted by species, life stage, last visit, and vaccine cycle. That's a different system, and it's not included in AVImark, Cornerstone, or ezyVet.
No. The Revenue Optimization Program is built specifically for independent practices and small-group hospitals (typically 1–5 locations under common DVM ownership). If you're part of Mars Veterinary Health (VCA, BluePearl, Banfield), NVA, Thrive Pet Healthcare, Pathway Vet Alliance, AmeriVet, VetCor, Southern Veterinary Partners, Mission Veterinary Partners, PetVet Care Centers, or another consolidator group, your marketing decisions are likely being made at corporate and our model won't fit. We'll tell you that on the PTR call rather than pretend otherwise.
First attributable revenue typically lands in 30–60 days — reactivation campaigns fire immediately once the database is cleaned and warmed, and overdue-pet response rates are strong because the relationship already exists. Paid-ad optimization compounds more slowly; the ad platforms need 2–4 weeks of real conversion data to recalibrate bidding. We do a formal performance review at 90 days with the numbers in writing.
Yes. The system is designed to sit alongside AVImark, Cornerstone, ezyVet, Hippo Manager, IDEXX Neo, ImproMed, Provet Cloud, NaVetor, or whatever else you're running. We don't replace your PIMS — we connect to it so visit, treatment-plan, and patient-history data can actually power your marketing. If your PIMS is genuinely exotic, we'll flag it on the PTR call.
Three tiers. The entry tier runs on a short-term agreement so you can see the system work before committing to the full program. The two higher tiers are structured as 12-month engagements because the compounding effect of cleaned client data, trained ad-platform algorithms, and full annual-cycle reactivation takes roughly that long to fully mature. Full program details are on the ROP page →
Get a free Platform Truth Report for your veterinary practice. Custom-built for your specific situation. Delivered as PDF and browser link. No credit card. No sales pressure. No follow-up if you pass.
Or book a 30-minute call: book-call.html