Thank you for choosing Digital Visibility Concepts ("DVC," "Company," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. When you visit our website https://www.digitalvisibilityconcepts.com or use our digital marketing services, we appreciate that you are trusting us with your personal information. This privacy notice explains what information we collect, how we use it, and what rights you have.
1. What Information Do We Collect?
Personal Information You Provide
We collect personal information that you voluntarily provide when engaging our Services, including:
- Contact Information: Name, business name, email address, phone numbers, mailing address
- Business Information: Website URL, industry, service areas, business registration details
- Account Credentials: Username, password, account preferences
- Communication Data: Emails, support tickets, feedback, testimonials
Payment Information
- Payment Card Details: Cardholder name, card number (stored tokenized only), expiration date, CVV
- Bank Information: Account holder name, routing number, account number (for ACH transfers)
- Billing Information: Billing address, transaction history, invoices
- Tax Information: Business tax ID numbers where required
Important: We do not store complete credit card numbers or bank account details on our servers. All payment information is processed through PCI DSS-compliant third-party payment processors.
Information Automatically Collected
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages visited, time spent, click patterns, referring URLs
- Location Information: General geographic location based on IP address
- Cookie Data: As detailed in Section 4 below
Information from Third Parties
- Marketing Partners: Lead generation services, affiliate programs
- Public Sources: Business directories, social media profiles, public records
- Service Providers: Analytics platforms, customer relationship management systems
1A. Premium Marketing Services Data Collection
For clients utilizing our Digital Domination Packages or other premium integrated marketing services, we collect additional enhanced data to deliver advanced analytics, automation, and optimization.
AI Website Support Agent Data
Our 24/7 AI-powered chatbot collects and processes:
- Conversation Data: Complete transcripts of all chatbot interactions
- Visitor Information: IP address, referring source, pages viewed
- Lead Data: Name, email, phone voluntarily provided during chat
- Behavioral Patterns: Chat timing, response patterns, engagement metrics
- AI Training Data: Conversations may be used to improve AI accuracy (anonymized after 90 days)
- Storage Period: Full conversation logs retained for 7 years
Marketing Automation & Behavioral Tracking
- Email Engagement: Open rates, click-through rates, link clicks, device used
- SMS Response Data: Message delivery status, replies, opt-out requests
- Lead Scoring Data: Behavioral scoring based on website visits, form submissions
- Multi-Touch Attribution: Complete customer journey tracking across all channels
- CRM Synchronization: All collected data synchronized with client CRM systems
Conversion Rate Optimization (CRO) Data
- Heat Mapping Data: Mouse movements, scroll depth, click locations
- Session Recordings: Screen recordings (anonymized — no personal data visible)
- A/B Testing: Which page element versions users see and their interactions
- Form Analytics: Field-level interaction data, abandonment points, completion time
Opt-Out Rights: You may opt out of session recording and heat mapping by contacting us at support@digitalvisibilityconcepts.com. Note that opting out may limit our ability to optimize your user experience.
1B. Attorney Lead Intelligence Services
For clients utilizing our Attorney Lead Intelligence Service, we collect and process specific legal-related data from public records and proprietary sources.
Public Records Data Collection
- Probate Records: Estate filings, obituaries, court records related to estate administration
- Personal Injury Records: Traffic accident reports, police reports, property accident records
- Divorce Records: Court filings, dissolution proceedings, domestic relations cases
- Property Records: Deeds, liens, foreclosures, property transfers
- Court Filings: Civil cases, criminal cases (where legally permissible), bankruptcy filings
Legal & Ethical Considerations
- Bar Association Compliance: All lead generation complies with applicable state bar association rules
- FCRA Compliance: Lead data is not used for employment, credit, insurance, or housing decisions
- Sensitive Information: We do not collect SSNs, financial account details, or medical records
- Opt-Out Procedures: Individuals may request removal by contacting support@digitalvisibilityconcepts.com
Data Sources: All data is obtained from legally accessible public records, licensed data providers, or publicly available sources. We do not obtain information through illegal means, hacking, or unauthorized access.
2. How Do We Use Your Information?
Service Delivery
- Provide, maintain, and improve our digital marketing services
- Process transactions and send related information
- Manage your account and provide customer support
- Send service updates, maintenance notices, and security alerts
- Deliver AI chatbot interactions, automation sequences, and conversion optimization
- Generate and deliver attorney leads to subscribed clients
Business Operations
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues
- Enforce our Terms of Service and other agreements
- Comply with legal obligations and respond to legal requests
Marketing and Communications
- Send promotional communications about our services (with opt-out available)
- Provide personalized service recommendations
- Conduct surveys and collect feedback
- Display targeted advertising on third-party platforms
3. Who Do We Share Your Information With?
Service Providers
- Payment Processors: Stripe, PayPal, or similar services for billing
- Communication Platforms: Email service providers, SMS gateways
- Cloud Services: AWS, Google Cloud for hosting and storage
- Analytics Providers: Google Analytics, marketing analytics tools
- CRO Tools: Heat mapping services, A/B testing platforms, session recording tools
- Professional Services: Attorneys, accountants, consultants (under confidentiality agreements)
Important: We do not sell your personal information to third parties. All service providers are contractually bound to protect your data and use it only for the purposes we specify.
4. Cookies and Tracking Technologies
Types of Cookies
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Track advertising effectiveness and user preferences
- Preference Cookies: Remember your settings and choices
Third-Party Tracking
- Google Analytics for usage analysis
- Facebook Pixel for advertising optimization
- LinkedIn Insight Tag for B2B marketing
- Heat mapping and session recording tools
Most browsers allow you to refuse or delete cookies. You can opt out of interest-based advertising at: http://www.aboutads.info/choices/
5. Text Message (SMS) Communications
By providing your mobile phone number, you expressly consent to receive text messages from DVC regarding service notifications, payment confirmations, appointment reminders, and marketing messages.
- Message frequency varies. Message and data rates may apply.
- Text STOP to cancel at any time
- Text HELP for assistance
- Support: support@digitalvisibilityconcepts.com
You can opt out of marketing texts while still receiving transactional messages.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Data Retention
We retain your personal information for as long as necessary to provide Services and comply with legal obligations:
- Tax records: 7 years
- Transaction records: 7 years
- Contract documentation: 7 years after termination
- Trade secrets and proprietary methodologies: Indefinitely
- AI chatbot conversation logs: 7 years
- Attorney lead assignment records: 7 years
- Marketing contact information: Until you opt out
7. Data Security
Technical Safeguards
- SSL/TLS encryption for all data transmission
- Encryption of sensitive data at rest
- PCI DSS compliance for payment processing
- Regular security audits and vulnerability testing
- Secure backup systems with encryption
Organizational Measures
- Access controls with role-based permissions
- Employee confidentiality agreements and training
- Incident response procedures
- Regular security awareness training
- Vendor security assessments
While we implement robust security measures, no method of electronic transmission or storage is 100% secure. We commit to notifying you of any breach within 30–60 days as required by applicable law.
8. Your Privacy Rights
Rights for All Users
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion (subject to legal retention requirements)
- Portability: Receive your data in a structured format
- Opt-Out: Unsubscribe from marketing communications
To exercise these rights, contact: support@digitalvisibilityconcepts.com
California Residents (CCPA)
California residents have additional rights to know what personal information is collected, used, shared, or sold; to delete personal information; and to opt-out of the sale of personal information (we do not sell personal information).
EEA/UK Residents (GDPR)
You have the right to lodge a complaint with your local supervisory authority, withdraw consent, and object to processing based on legitimate interests.
9. International Data Transfers
Our servers are located in the United States. If you access our Services from outside the United States, your information will be transferred to, stored, and processed in the United States. For EEA/UK residents, we utilize Standard Contractual Clauses approved by the European Commission and other appropriate safeguards.
10. Children's Privacy
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe your child has provided us with personal information, please contact us immediately at support@digitalvisibilityconcepts.com and we will delete such information within a reasonable time.
11. Do Not Track Signals
Some browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no common understanding of how to interpret DNT signals, our Website does not currently respond to browser DNT signals. You can use the cookie management tools described in Section 4 to manage your preferences.
12. Third-Party Websites
Our Services may contain links to third-party websites. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information to them.
13. Dispute Resolution
Any disputes relating to this Privacy Policy or our privacy practices shall be resolved through binding arbitration as set forth in our Terms of Service, which are incorporated herein by reference.
Our Terms of Service contain additional provisions regarding data confidentiality (Section 6), data breach notification procedures (Section 6.3), and your consent to communications (Section 10). Please review the Terms of Service in conjunction with this Privacy Policy.
14. Changes to This Privacy Policy
We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date. If we make material changes, we will notify you by prominently posting a notice on our Website, sending you an email notification, or obtaining your consent where required by law.
15. How to Contact Us
For the quickest response, email us with "Privacy Request" in the subject line.
